YOU ARE
BRANDED FOR EXPLOIT
A brand is a distinguishing symbol,
mark, logo, name, word, sentence or a combination of these items that companies
use to distinguish their product from others in the market. Legal protection
given to a brand name is called a trademark
A brand is seen
as one of its company's most valuable assets. It represents the face of the
company, the recognizable logo, slogan, or mark that the public associates with
the company. In fact, the company is often referred to by its brand, and they
become one and the same. A company's brand carries with it a monetary value in
the stock market (if the company is public), which affects stockholder value as
it rises and falls. For these reasons, it's important to uphold the integrity
of the brand.
Creating a Brand
When a company
decides to settle on a brand to be its public image, it must first determine
its brand identity, or how it wants to be viewed. For example, a company logo
often incorporates the message, slogan or product that the company offers. The
goal is to make the brand memorable and appealing to the consumer. The company
usually consults a design firm or design team to come up with ideas for the
visual aspects of a brand, such as the logo or symbol. A successful brand
accurately portrays the message or feeling the company is trying to get across
and results in brand awareness, or the recognition of the brand's existence and
what it offers. On the other hand, an ineffective brand often results from
miscommunication.
Once a brand has created positive
sentiment among its target audience, the firm is said to have built brand
equity. Some examples of firms with brand equity – possessing very recognizable brands of products – are Microsoft Corp. (MSFT),
Coca-Cola (KO), Ferrari (FCAU), Apple (AAPL), and Facebook (FB).
If done right, a brand results in an
increase in sales for not just the specific product being sold, but also other
products sold by the same company. A good brand engenders trust in the
consumer, and after having a good experience with one product, the consumer is
more likely to try another product related to the same brand. this phenomenon
is often referred to as brand loyalty.
The term brand
also refers to the unique marks burned into the hides of cattle to distinguish
the animals of one owner from those of another.
It is well. Keep
trying. I say : you are branded for exploit , loaded for greatness.
The
Sky is Not the Limit
Written by Gurbaksh Chahal
You have
heard the saying, “The sky is the limit.” It’s meant to indicate that you can
achieve anything; that humans can reach beyond the bounds of planet Earth and
enjoy limitless success.I think it’s an antiquated term. I prefer to believe
that the sky is definitely NOT the limit. Why be limited by anything?
Strictly
speaking, the sky is the space over the Earth where the sun, moon, stars, and
clouds appear. But there’s an entire unexplored cosmic universe out there that
is beckoning us—a limitless universe that sets new sights and new standards for
goal-setting.
Why
shoot for the sky when you can shoot for the outer reaches of the vast
celestial cosmos? Be fearless! Dream big! BeLimitless! Man’s potential goes way
beyond the sky. You can achieve whatever you want to achieve. With the right
character, with determined confidence, and with innovative ideas that count you
can rise from nothing to the highest levels of society. If you can think it,
you can do it. It’s up to you.
How does
that last statement make you feel? For many, turning thoughts into deeds, and
taking the germ of an idea and creating a business employing hundreds or
thousands of people, are immensely challenging hurdles. The first time around
it’s taking a step into the unknown. And it can be scary. But once you get
beyond the fear there awaits a wondrous world of excitement, of achievement,
and of satisfaction.
Marianne
Williamson once put it this way: “Our deepest fear is not that we are
inadequate. Our deepest fear is that we are powerful beyond measure. It is our
light, not our darkness, that most frightens us. We ask ourselves, who am I to
be brilliant, gorgeous, talented and fabulous? Actually, who are you not to
be?”
The mind
of man is limitless. Look at history. Look at today’s world. The pace of
innovation and invention in all aspects of our lives continues at an
astonishing pace. High-tech. Medicine. Communications. Science. Some futurists
even predict that we won’t experience 100 years of progress in the 21st
century—it will be more like 20,000 years of progress.
Dramatic
changes…amazing scientific and technological breakthroughs…they can seemingly
materialize out of nowhere and disrupt the world as we know it.So where do you
fit in? The answer is…where do you want to fit in? What can you do? What can
you contribute? What’s your potential? What do you want to do?Hopefully, you
have an inner voice that’s talking to you and encouraging you to recognize your
true potential and shake it awake.
Don’t make
excuses. That’s the easy way out. We can all find reasons why we should not do
something. It’s harder to take action and do it. Just know that when you invest
your heart and soul in a project it’s a magical, life-energizing, transformative
experience. Go ahead and discover that for yourself.
Don’t limit
your thinking. Don’t limit your doing. Challenge yourself to achieve greatness.
Find your passion. Share it with others. Collaborate. Shake off any shackles
that have been holding you down. Find individuals with whom you can work who
share your passion; good people who share your values and your mission. People
you can trust. Ignore the naysayers and the critics. Ignore the people who are
envious. Especially ignore those who wish you ill.
Don’t be ordinary. Be extraordinary.
The sky is not the limit—unless you allow it to be.
As one great athlete said, “Limitations live only in
our minds. But if we use our imaginations, our possibilities become
limitless.”
